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The Floorbrite Group celebrate record-breaking year with dazzling rebrand

Cleaning & Hygiene Featured

The Floorbrite Group celebrate record-breaking year with dazzling rebrand

Gavin Nicholls

Manchester based cleaning and facilities service provider, Floorbrite is celebrating after completing a full rebrand – the first in its 47-year history.

The family run firm will now be known as The Floorbrite Group and has invested around £100k into the rebrand which covers brand development, a website redesign, new signage, a full suite of new vehicle wraps, and an advertising campaign.

Founded in Sale, Cheshire in 1972, The Floorbrite Group is today headed up by second generation Wyers, Managing Directors Nik and Alex. The company has diversified over the years from cleaning into a full suite of facilities management provisions, including waste management, security, and pest control amongst many others.

Combined with a record-breaking turnover in 2018 of more than £18.5 Million, The Floorbrite Group’s rebrand has given clear definition to the firm’s place in the FM and cleaning market. The firm also now employs more than 1,500 people across the UK, including at a base in Leeds and Birmingham as well as Manchester.

floorbrite group image

Nina Wyers, Marketing Director at The Floorbrite Group said: “We’ve been planning the rebrand for a number of years but wanted to wait until the time was right to execute it, this year we’ve got additional plans to extend our premises and put a real focus on employee wellbeing, so it felt like a great way to start the year.

“The new brand feels much more representative of the modern Floorbrite – it’s fresh, cutting edge, and engaging and we hope all staff feel it encompasses the ethos of the company as it is now.

Read more in the next issue of Network6 Magazine .

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