Communications specialist, Ceris Burns, has launched CBAi, a new AI training and consultancy arm tailored for the cleaning, FM, and environmental sectors. A suite of resources has been developed to help these essential industries confidently apply artificial intelligence (AI) in practical, ethical, and measurable ways.
Embed AI strategically with AI Accelerator programme
CBAi’s first major programme, the AI Strategy Accelerator, is a six-week, bespoke, in-person initiative designed to help companies move beyond “AI talk” to develop clear, company-wide roadmaps for adoption. The Accelerator helps leaders and marketing teams identify where AI can improve efficiency, streamline communications, and create measurable business impact across marketing, operations and customer service.
To mark the launch, CBAi is inviting two forward-thinking companies in these markets to join as Founding Partners in the first cohort of the Accelerator. These partners will benefit from a 50% discounted pilot rate and will work directly with Ceris to co-develop the first case studies showcasing AI success in essential industries.
“There’s a huge appetite for AI in the cleaning, FM, and environmental sectors, but many companies don’t know where to start,” said Ceris Burns, Founder of CBAi. “Most providers offer generic advice that doesn’t apply to essential industries, where compliance, tenders and reputation management are critical. The Accelerator gives companies the structure, clarity, and confidence to take that first step.”
Each Accelerator programme begins with a discovery session to assess readiness and goals. This is followed by a six-week hybrid journey combining in-person workshops, online sessions, and Q&A support. Participants leave with a tailored AI pathway, workflow templates, and a phased six-month implementation plan.
Designed specifically for service providers, manufacturers, and suppliers, the programme builds on Ceris’ 20 years of communications and marketing experience in essential industries, bridging the gap between theory and implementation.
“AI isn’t about replacing people, it’s about freeing them up to do more strategic, creative work,” added Ceris. “CBAi is here to help our industries update confidently, with realistic budgets and practical sector-relevant examples.”
The launch follows a successful ‘AI Marketing Masterclass’ hosted last month, which drew strong engagement from industry professionals keen to understand how AI can streamline marketing and content creation. The Accelerator will form the next step for those ready to put learning into action company-wide.
Roadmap to AI success
CBAi will also expand in 2026 with the launch of the AI Marketing Roadmap course. This self-paced training programme helps marketing professionals in essential industries apply AI tools effectively to campaigns, tenders, and communications.
CBAi is the new AI training and strategy arm of long-established PR and marketing agency, Ceris Burns International, which has worked exclusively with the cleaning, FM, and environmental sectors for almost two decades.
For more information, visit www.cbai.co.uk or contact ceris@cbai.co.uk / +44 (0)7847 642543

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